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Talent Promotion and
Business Coaching
For Women

Diana Atkinson, the founder of Diana Promotes, has over a decade of experience supporting and promoting world-renowned celebrities, entrepreneurs, speakers, and thought leaders.

Are You Ready to Elevate Your Impact?

Contact Diana

Talent Promotion Services

Brand Strategy
Talent Management
Contract and Fee Negotiation
Event Management

Quality Representation
Business Development
Relationship Building
Business Coaching

What Is Talent Promotion?

Talent promotion is the support and strategic guidance for high-profile individuals and entrepreneurial talent by cultivating their expertise, increasing their global presence, amplifying their message, and securing opportunities for financial and brand growth.

Diana Promotes Services

Aspiring Talent Managers

Are you an aspiring talent manager who needs help defining your services, developing your processes, learning how to generate results, and attracting the right clients? Are you a speaker who has a person on your team that you want to train on managing an efficient event management process?

Want to learn the ins and outs of talent promotion and management?

Sign Up For the Talent Manager 101 Course Waitlist

Sign Up

Rising Speakers

Are you a rising or established speaker who needs help with business development, expanding your brand, streamlining your processes, or pivoting in the industry? Are you getting invited to speak or speak regularly but still not being paid or getting paid what you are worth?

Interested in Consulting and Talent Promotion Services?

Contact Diana Promotes


Women Entrepreneurs and Mompreneurs

Are you a woman entrepreneur who needs a strategy for your growing business and balancing your personal life? Do you need business direction to help you reach your goals and hold you accountable?

Interested in Business Coaching
for Women?

Sign Up for the Waitlist for 1:1 Business Coaching For Women

Sign Up


Judy Smith

Crisis Management Expert and Inspiration for the TV Show “Scandal”

Lynn Whitfield

Emmy Award-Winning Actress

Rebecca Bender

CEO of the Rebecca Bender Initiative and Founder of the Elevate Academy

Cheryl Boone Isaacs

Former President, Academy Motion Picture, Arts and Sciences

Katrina Adams

Former President and CEO, US Tennis Association

Lucille O’Neal

Celebrity Mom, Author, and Speaker

Marshawn Evans

Reinvention Strategist and Best-Selling Author

Shaun Robinson

Television Personality & Emmy Award-Winning Journalist

Tina Lifford

Award-Winning Actress and Inner Health Facilitator

Nika White

Diversity and Inclusion Expert

Debra Langford

CEO, The Langford Company

Kirsten Poe Hill & Renee E. Warren

Author, Speaker, and Entrepreneur

What People Are Saying About Diana Promotes

“Diana ran Great Black Speakers for me as I was pursuing other ventures, and I couldn’t ask for a better leader at the helm of the organization. My mind was always at ease knowing that a competent, responsible, and ethical person was at the center of company interactions with both clients and speakers. During her time with GBS, the business grew by 400% due to her direct efforts as an effective manager.

Trust is at the center of business relationships, and there is no one I trust more to handle the growth and operational tasks necessary in the professional speaking industry.”

Lawrence Watkins
Founder of Great Black Speakers Bureau

“Diana is the consummate professional who I depend on. She is efficient, dependable, intelligent and courteous. Diana helped me navigate through some challenging times and handled them with efficiency and grace.”

Cheryl Boone Isaacs
Former President, Academy Motion Picture, Arts and Sciences

“I’m continually impressed by Diana’s relational approach to business, her expertise of the speaking industry, and her ability to produce results. Diana is trustworthy, professional, and works with integrity.”

J. Smallwood
Former Speakers Bureau Executive

“Diana has helped me to reach another level as an orator with her continued guidance and representation”.

Lucille O’Neal
Celebrity Mom to Shaquille O’Neal, Author & Speaker

“Diana has been a great asset to us over the years; at times even, our secret weapon in delivering talent to our clients. Her selflessness, trustworthiness and professionalism sets her apart from so many working in the talent services industry.”

Jason Greenfield
Former Account Executive with The Marketing Arm

“While working with Common’s Management Team, Diana has always been knowledgeable and professional. Whether she was helping to negotiate a contract detail or managing event logistics she worked hard to make sure our event ran smoothly.”

Ann Hines
COO, Think Common Music Inc.

Meet Diana Atkinson

Hi, I’m Diana. I’m a talent manager, certified executive career coach, and entrepreneur. I founded Diana Atkinson Promotes in 2012 and have over a decade of experience supporting renowned women entrepreneurs, celebrities, speakers, and creative talent. I provide strategic direction, guidance, management, and support so that my talented clients can amplify their messages, access more opportunities, make great money, and grow their businesses.

I was formerly the Executive Director at Great Black Speakers, where I realized my superpower (helping women grow, have an impact, and make money!). Now, I love helping others uncover and cultivate their superpowers. I love working with people who have an established brand or career—and a vision for their growth but still find value in having an expert help execute those goals. My clients inspire me and I am proud to support the women I work with in elevating their impact.

Are You a Speaker, Entrepreneur, or Thought Leader?

Grow Your Career With Diana Promotes

Contact Diana

“In life, there is only one you. You can’t copy anyone else. You can’t look at somebody else’s test to figure out how to be great. The key to greatness is always in one place—yourself. I love helping people realize their greatness and create a mindset that supports bringing their dreams to life.”

- Diana

Easy Does It
Coaching Program

The Diana Promotes Easy Does It Coaching Program (coming soon!) is based on values cultivated through a deep and authentic practice of living developed by Diana Atkinson. Here is the guiding framework:

  • Progress Over Perfection
  • Find a Path of Ease
  • Balance
  • Accountability
  • Perfect Practice Makes Perfect
  • Navigate With Grace
Want to Find Your Growth With Grace and Balance?

Sign Up For the Easy Does It Coaching Program Waitlist

Sign Up